May Exclusive Campaign 2024

Major annual marketing campaign

Results

Thanks to a diverse supply of on-theme branded creatives, the 2024 May Exclusives campaign became ClearScore's most successful summer campaign to date. It achieved a 15% increase in revenue over the previous year's campaign and put the UK team ahead of its H1 target. Additionally, ClearScore registrations rose by 6% during the campaign, further surpassing the H1 signup target for the UK team. This successful approach has now been standardised for future campaigns and was immediately implemented in the September Exclusive 2024 campaign.

Project overview

After leading ClearScore's campaign cycle over the past year, I updated the May travel and rewards campaign for 2024. This process requires creating a playbook that outlines design standards for all touchpoints, including paid social media, CRM, app store designs, and UI elements within the app. Once the playbook receives approval from senior leadership, the acquisition of partners and the production of the final assets can commence.

My role

As the design lead for the May Exclusive campaign, I collaborated with cross-functional teams from marketing, copywriting, and product development to deliver initial concept themes. This phase required a second round of ideation, during which I asked for early feedback to help us create an initial playbook. Committed to providing a user-first experience, I fine-tuned this playbook to enhance accessibility across all touchpoints. After securing sign-off from senior leadership and gaining buy-in from the marketing and product teams, the playbook was passed to the acquisitions team to secure campaign partners. Concurrently, I produced the final campaign assets, including 54 CRM components, 60 ads, and three app store campaign variations. This comprehensive approach enabled teams to test various strategies, maximising ROI on PPC and optimising the performance of creative assets across multiple touchpoints.

Want to see more?

Please feel free to explore my portfolio or contact me to learn more about my work and experience.

  • 7+ Years of Integrated Design Experience

    Across digital, TV, print and events

  • In-depth industry knowledge

    Extensive exposure to fintech, biotech/medicine and technology sectors.

  • Dynamic Team Player

    Experience working in teams ranging from SME's to Global Enterprises