I lead brand, campaign and design systems work that scales globally.
Senior Brand and Marketing Designer specialising in rebrands, global campaign ecosystems and scalable design frameworks within regulated fintech and technology environments.
Global fintech rebrand leadership
£2M+ integrated campaign ecosystems
Marketing design systems used across global teams
Brand, campaign and product-adjacent design in regulated environments
Global fintech rebrand leadership £2M+ integrated campaign ecosystems Marketing design systems used across global teams Brand, campaign and product-adjacent design in regulated environments
About me
Recently led a full fintech rebrand, delivered multi-million pound campaign ecosystems, and built design frameworks used to scale global marketing output.
I’m a Senior Brand and Marketing Designer with 9 years’ experience delivering brand, marketing and campaign design across fintech, technology and health innovation sectors.
I specialise in helping organisations translate complex products into clear, high-performing customer experiences across brand, marketing and product surfaces.
My work focuses on rebrands, large-scale campaign ecosystems and design systems that improve speed, consistency and commercial performance across global teams.
Previous work
My work sits at the intersection of brand, marketing and systems thinking. I focus on projects where design decisions need to scale across teams, channels and markets — from rebrands and campaign ecosystems to lifecycle and product-adjacent experiences.
Each project shows not just the final output, but how the work supported clarity, consistency and performance within real organisational constraints.
Photography
Alongside my design work, I shoot film photography while travelling. It’s a slower, more observational practice that influences how I approach visual clarity, composition and storytelling in my professional work. Photography keeps my perspective grounded in real environments and people, which naturally feeds back into how I design communication and brand experiences
