I build visual engines and creative solutions that scale globally
Senior Designer with nine years of experience. I focus on bridging the gap between high-level strategy and hands-on execution. Whether I’m leading a brand rollout or building internal frameworks, my goal is to help you translate complex ideas into simple visual solutions.
Multi-disciplinary Design
£2M+ integrated campaign ecosystems
Marketing design systems used across global teams
Regulated environments
Brand Identity & Rollout
Design Ops & Frameworks
Multi-disciplinary Design £2M+ integrated campaign ecosystems Marketing design systems used across global teams Regulated environments Brand Identity & Rollout Design Ops & Frameworks
About me
Over the last nine years, I’ve worked across fintech, health, and tech innovation. I’ve learned that the best design work never sits in a silo. A brand has to flex across multiple touchpoints without losing its identity or clarity. That’s why my process always starts by zooming out, aligning the business strategy with the user's narrative before building the practical frameworks that bring it to life.
Whether I’m leading a global brand rollout, structuring a design system to help teams work more efficiently, or delivering a multi-channel campaign, my mindset doesn't change. I enjoy the operational side of leadership just as much as the hands-on work. I’m as comfortable jumping into a Figma file to refine UI components as I am mentoring colleagues, running a collaborative critique, or mapping out strategy with leadership
Structure & Spark
I thrive on technical constraints. Whether it’s navigating complex regulations in fintech or managing a strict brand hierarchy in FMCG, I ensure that the technical rigour of the "box" never stifles the creative ambition of the brief.
The Engine Behind the Design
Motion-First Thinking
In a modern ecosystem, a brand doesn't sit still. I approach every identity and campaign with motion as a core pillar, defining how elements move and transition across social, digital, and broadcast from day one.
Low-Ego Collaboration
I believe the best work happens when you skip the corporate politics. I lead through hands-on making and mentorship, working as a proactive partner to strategists, writers, and stakeholders to push the collective standard higher.
Design Ops & Scalability
Good design is only useful if it’s usable. I build the Figma frameworks, documentation, and component libraries that allow teams to scale without breaking the system, turning complex visual worlds into practical, everyday tools.
Practical solutions for real-world projects
I work across brand, marketing, and systems design, usually in environments where scale and consistency matter. The projects below are categorised by the type of solution provided, highlighting not just the final visual output, but how we improved alignment and solved practical problems along the way.
For the ClearScore Moose Relaunch, I was responsible for taking a single creative spark and expanding it into a £2M+ campaign ecosystem. This wasn't just about billboards; it was about ensuring the "Moose" character felt native to 6-second social hooks, digital banners, and physical event spaces. It’s a study in how a brand can flex across a massive rollout without losing its soul.
Systems & Frameworks
I’m at my best when I’m turning fragmented design ideas into a unified global language. For Stream, I built a design system that moved the brand away from one-off solutions and into a component-based Figma architecture. It’s about creating the toolkits that allow international teams to ship high-quality work without the friction of reinventing the wheel every time.
Identity & Narrative
During the Stream Global Rebrand, I focused on the fundamental DNA of the identity. By connecting high-level business strategy to a bold new visual narrative, I redefined how the brand showed up in the world. From typographic hierarchy to art direction, this was about building a world that audiences could actually step into and trust.
Integrated Campaigns
Digital & Interactive
I don't just design websites in a vacuum; I focus on how a campaign or a brand evolution integrates into an existing digital ecosystem. This is where the technical side of my UI/UX work comes in, ensuring that a new brand narrative feels seamless when it hits the landing page. It’s about the micro-interactions, responsive behaviour, and layout precision that keep a campaign’s momentum going all the way to the final click.
Photography
Alongside my design work, I shoot film photography when I travel. It’s a slower way of working and makes me pay attention to detail, light and composition in a different way. That perspective carries into my design work, especially when thinking about clarity, framing and how people actually experience visual communication.
