I lead brand, campaign and design systems work that scales globally.
Senior Brand and Marketing Designer specialising in rebrands, global campaign ecosystems and scalable design frameworks within regulated fintech and technology environments.
Global fintech rebrand leadership
£2M+ integrated campaign ecosystems
Marketing design systems used across global teams
Brand, campaign and product-adjacent design in regulated environments
Global fintech rebrand leadership £2M+ integrated campaign ecosystems Marketing design systems used across global teams Brand, campaign and product-adjacent design in regulated environments
About me
Recently led a full fintech rebrand, delivered multi-million pound campaign ecosystems, and built design frameworks used to scale global marketing output.
I’m a Senior Brand and Marketing Designer with 9 years’ experience delivering brand, marketing and campaign design across fintech, technology and health innovation sectors.
I specialise in helping organisations translate complex products into clear, high-performing customer experiences across brand, marketing and product surfaces.
My work focuses on rebrands, large-scale campaign ecosystems and design systems that improve speed, consistency and commercial performance across global teams.
Previous work
I work across brand, marketing and design systems, usually in environments where scale matters. That might mean a rebrand, a multi-channel campaign or translating brand into product surfaces.
The projects here focus on outcomes as much as execution, showing how the work improved clarity, alignment and performance inside real organisations.
Photography
Alongside my design work, I shoot film photography when I travel. It’s a slower way of working and makes me pay attention to detail, light and composition in a different way. That perspective carries into my design work, especially when thinking about clarity, framing and how people actually experience visual communication.
