I build visual engines and creative solutions that scale globally.
Senior Designer with nine years of experience. I focus on bridging the gap between high-level strategy and hands-on execution. Whether I’m leading a brand rollout or building internal frameworks, my goal is to help you translate complex ideas into simple visual solutions.
Multi-disciplinary Design
£2M+ integrated campaign ecosystems
Marketing design systems used across global teams
Regulated environments
Brand Identity & Rollout
Design Ops & Frameworks
Multi-disciplinary Design £2M+ integrated campaign ecosystems Marketing design systems used across global teams Regulated environments Brand Identity & Rollout Design Ops & Frameworks
My approach
Over the last nine years, I’ve worked across fintech, health, and tech innovation. I’ve learned that the best design work never sits in a silo. A brand has to flex across multiple touchpoints without losing its identity or clarity. That’s why my process always starts by zooming out, aligning the business strategy with the user's narrative before building the practical frameworks that bring it to life.
Whether I’m leading a global brand rollout , structuring a design system to help teams work more efficiently , or delivering a multi-channel campaign, my mindset doesn't change. I enjoy the operational side of leadership just as much as the hands-on work. I’m as comfortable jumping into a Figma file to refine UI components as I am mentoring colleagues, running a collaborative critique, or mapping out strategy with leadership
Integrated Creative Delivery
Guiding end-to-end projects across digital, social, print, and physical event spaces, ensuring consistency at every touchpoint.
A complete skillset for complex challenges
Scalable Design Systems
Building and maintaining the practical toolkits, templates, and Figma frameworks that allow teams to grow efficiently.
Brand Identity & Rollout
Taking brand development in-house, collaborating directly with leadership, and defining visual direction.
Creative Leadership
A design lead, supporting colleagues through mentorship in regulated environments to deliver compliant, accessible work.
Practical solutions for real-world projects
I work across brand, marketing, and systems design, usually in environments where scale and consistency matter. The projects below are categorized by the type of solution provided—highlighting not just the final visual output, but how we improved alignment and solved practical problems along the way.
Photography: A slower way of working
Alongside my design work, I shoot film photography when I travel. It’s a slower way of working and makes me pay attention to detail, light and composition in a different way. That perspective carries into my design work, especially when thinking about clarity, framing and how people actually experience visual communication.
